How To Make Your First $1000 From Online Coaching

How To Make Your First $1000 From Online Coaching

A step-by-step guide on how to start online coaching


Want to start online coaching?

I have some good news for you….

You can make it happen right now & the best part, you don’t need to have a huge following or insane tech skills to do it.

In this guide, I’ll walk you through the process you need to start online coaching. This isn’t just made up theory this is the exact process that a real trainer used.

Meet Gary Hill, he’s our case study for this guide....

Gary made £1125 from one single Facebook post. Here’s a screen shot from his email to prove it.

Here are just a few reasons you should start online coaching right now:

  • You stop trading time for money
  • No more expensive gym rents
  • No more split shifts or weekend work
  • Work from wherever you want

Ready to get started? Let’s go!

What You Need To Start:

Note: Gary uses Trainer Pulse - it includes everything you need to launch an online coaching program. Don't worry this guide also includes other software options if Trainer Pulse isn't for you. Here are the exact steps you need....

An Idea For A Coaching Program

This consists of 4 parts: name + price + duration + program outcomes

Gary called his program the "Ultimate Physique - 6 Week Hybrid Program” - this was Gary's first online program so he only charged £75 (personally I don't think he charged enough).

If you're struggling with pricing and want a really good guide click here to check out one from Ru Anderson (Online Coaching Superstar). Ru has an entire masterclass for Online Trainers which Gary is a part of - click here to check it out 

A really important part of a successful program is knowing who your program is for & what goals it helps your clients achieve. This is known as your target profile.

Gary did ok here - he specified he wanted people with weight training experience but next time I would like to see him get specific about who the program is for.

The key to quickly growing an online coaching business it to, "Solve a specific problem for a specific group of people"

Example Target Profiles:

Good Example #1: Busy Mum’s who want to get their pre baby body back and don’t have time to go to the gym

Good Example #2: I help MMA fighters make weight for a fight safely, without losing performance

Bad Example #1: People who want a 6 pack (too broad)

Bad Example #2: Guys named Peter who likes Dungeons & Dragons & live in Norway (too narrow)

Questions that you can use to figure out your target profile:

  • Who is your client? (age, gender, occupation etc)
  • What specific outcome do they want to achieve?
  • Why is this outcome important to them?
  • What has triggered them to start training?
  • Why is their current strategy not working?

Where you can find the information:

  • Interview someone who matches your target profile
  • Facebook groups
  • Amazon book reviews (books they read about health & fitness)
  • Question boards (Reddit / Quora)

It might seem boring (compared to getting a new logo or designing your website) but spending the time to research what your client really wants will be one of the most important things you do for your online coaching business.

Templates That Are Easy To Modify

Gary made up some template workouts / meal plans that he formatted with his logo. He will then change these around based on peoples’ preferences/abilities. Using templates doesn't mean cookie cutter programs for everyone - It just saves you a bunch of time and makes program delivery a lot easier.

A word on your documents - Make them REALLY EASY to understand! The simpler, the better! Here’s an example program I used successfully on my own online program

When you're launching your first program don't wait until you have created the entire program. Your goal should be to program the first week / block and then launch ASAP!

A Simple Landing Page

This is the website your clients go to see more information about your coaching program. The key here is to not get too fancy!  Fancy does not mean more sales it normally just confuses people.

Copy Gary - keep it simple.

Here are some things Gary did really well:

  • Picture of Gary (this increases trust)
  • Clear outline of what's involved in the program
  • Clear outline of results clients can expect
  • Element of scarcity (selective of his students)
  • Offer was hard to resist (50% discount)
  • The page had one button/option

To make something like this you need a landing page builder, don't worry you don't need any coding skills it's all drag & drop - It took Gary 5 mins to make this using Trainer Pulse's inbuilt landing page builder.

If you need advanced features & budget isn't an issue there are some great stand alone landing page builders you can use - Leadpages, Unbounce & Instapage are all good choices.

Whatever software option you choose - use a template, it will save you hours! The content (e.g. who you’re targeting etc) is significantly more important than making your page look pretty.

A Trusted Payment Processor

This is the thing that connects your landing page builder to your bank account so you can get paid. There are two processors that I recommend - Stripe & PayPal.

They both charge roughly the same amount, which is about 2.9% + 30c per transaction. Stripe requires a bit more tech knowledge to implement but in my opinion, the user experience is much higher, which means you'll sell more. If you want an in-depth breakdown of the two providers click here.

Setup Guides:

1. Set up PayPal button - click here

2. Set up Stripe payments - click here

3. Too hard? Find a tech guru on Fiverr - click here 

Note: Trainer Pulse has 1-click Stripe integration.

The second benefit of using a payment processor is trust - both Stripe & PayPal take security very seriously, which is fantastic. The internet can be a scary place & using a trusted provider like these increases your online credibility.

Online Coaching Software

Gary uses Trainer Pulse because it has everything he needs to run his online coaching programs. 

In addition to client tracking it has: 

  • 1-click payment integration
  • Inbuilt landing page builder
  • Automated weekly client check-ins
  • Automated program delivery
  • Email marketing integration

The Facebook Post That Made £1125

Gary has about 2000 people on his Facebook page - which gives him an advantage.

If you don't have a big following, you could easily use Facebook Ads to promote your programs to people who match your target profile.

Here's the exact post Gary did:

Note: Due to the crazy demand Gary had to open up an extra 5x places on his program.

Putting It All Together...

I know from the outset it seems scary, but once you have some basic elements in place it's actually not that bad. Here's a quick summary of everything you need:

Step 1: Decide on your program details (name, price, duration & outcome)

Step 2: Create the templates for the first week of your program

Step 3: Create a simple landing page

Step 4: Link your landing page to your payment processor

Step 5: Post to social media / email list

Step 6: Track client results & do weekly check-ins with Trainer Pulse

^ Want an in depth guide for taking on new online coaching clients? Click here 

Written By Regan Kirk

Regan is a Nutritionist, Personal Trainer & founder of Trainer Pulse. When he's not doing internet things, you can find him struggling through a gymnastics session in the gym.

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